Why do customers buy?

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Do you really know why customers stop buying from you? Do they send you an email telling you that they are going elsewhere and explain why?

In this lesson; Susannah Schofield, author of Mind the Gap, discusses ways in which a company can ensure that it truly understands why people buy from it.

Video length: 6:32

Mind The Gap

Creating Your Successful Business Strategy

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About Susannah

Susannah is the leading industry expert in Strategic selling through fact based business modelling. Her speciality is delivering growth through real time business insight. Her expertise in these fields led to the commissioning of her published book, ‘Mind the Gap – creating successful business strategy’.
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