About this video
In this episode, Chris Arnold author of ‘Ethical Marketing and The New Consumer’ talks about how companies have to consider their reputation in a world where consumer comments are much more important than what businesses say about themselves.
About Chris Arnold
Chris Arnold is an expert, advisor and writer on all aspects of ethical marketing including writing a weekly ethical blog for Brand Republic.
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Expert brand marketer, Justin Basini joins Sticky Marketing this month to explore the importance of trust in business, and answer the question ‘Why should anyone buy from you?
KPIs and the importance of measuring the right things
Brian MacNeice discusses why keeping people connected to the measures that really matter, are a really important element of any high performing organization.
Purpose
In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations, discusses one of the elements that creates the condition for long-term performance advantage over your competitors.
