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The importance of testimonials

One of the really important things, so underutilised by salespeople is; testimonials. In this lesson, Phil M Jones explains why people need them, how to get them and how to deal with a one star rating!

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Audience heat mapping

What do audiences want to see and hear? In this lesson, presentation expert Simon Morton, explains how to avoid creating an emotional presentation on saving trees, when all the audience wants to see is what they will save in cashflow.

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Starting a movement

As a marketer, there will be changes you want to see but you face challenges inspiring your colleagues. In this lesson, Thomas Barta, explains how marketing leaders inspire those changes through ‘starting a movement’…

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Modelling behaviours

Are you the best person you can possibly be? In this lesson, International trainer, coach and author, Steve Head explains modelling behaviour and how it can affect your performance.

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What are the keys to raising finance?

Raising finance depends on the type of business, how fast you need to go and whether or not you can grow itself. In this lesson, Guy Rigby explains the various forms of raising finance from family to venture capital – their benefits and shortcomings.

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The autonomy of your people

Are your people enabled and empowered to make their own decisions? In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations, discusses creating the environment for staff to make smart decisions about what is the right thing to do at any point in time.