Would you recognise a live brand experiential marketing experience if you saw it? Shirra Smilansky explains what experiential marketing is and how to recognise it in your high street.
How do I meet customer expectations?
One of the challenges that a lot of businesses have is aligning what they provide, with the perceptions that their customers actually have. In this lesson, Susannah Schofield, discusses the importance in having the two aligned.
The importance of attitude
How did Sir Alex Ferguson spot the potential in players like Beckham, Scholes, Neville, and Giggs? In this programme, Grant Leboff discusses with Professor Damian Hughes, how Alex Ferguson nurtured and pinpointed players with the right attitude and how that discipline transfers to a business environment.
The usual stuff people say
When companies stand up a shout about their USP, just how unique is it? In this programme, Grant Leboff discusses with Andy Hanselman, author of ‘Think In 3D’ how companies can discover what really makes them different.
Values and Value Added
Customers are becoming more conscious about what they buy and why they buy. In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses changes in the way people are looking to align themselves with things that make sense for them.
The most important things to take your business up to the ‘next level’?
Grant Leboff, in conversation with Lara Morgan, entrepreneur and author of ‘More Balls Than Most’.
How do I remain focused in a meeting?
In this video Nigel Risner, professional speaker and author of ‘The Impact Code’ answers the question, ‘how to remain focussed in a meeting?’.
How do you avoid including too much data in a presentation?
Data is great and often very important but, if presented badly, can be incredibly dull. In this lesson, presentation expert Simon Morton, explains how to select the data you need.
Being Eros in a Logos world
C-Suite are mainly motivated from a Logos point of view. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, sets out the challenges for marketing leaders who are more naturally Eros, in a Logos world
What’s important in building a business to sell?
If you are looking to build a business which you eventually want to sell, what are the things you should be thinking about, almost from day one? In this, the last lesson of the series, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – sets out the steps towards a profitable exit