Media and Presentation coach Michael Dodd explains how business leaders can make sure they perform to their best at such times.
How do you read your customer?
If you go into a meeting absolutely cold, you’ve never met the potential customer before and you haven’t researched them, how do you know how to approach them?
What’s your story?
When you see most people’s marketing message – it’s very functional. These are our features and our benefits, and this is what we do. In this lesson – entrepreneur, speaker and author, Warren Cass – explains there are very few people who take storytelling and apply it correctly, to business.
How can I best use digital marketing?
Surely, no one is going to buy your solution via facebook or after searching for you on Linkedin, so how important is digital marketing within the marketing mix? In this lesson; Simon Hall discusses why it’s absolutely essential for any B2B marketer to embrace digital.
Making it easy to buy
It’s amazing how many companies are really quite difficult to buy from. You’d think they didn’t want to sell anything. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains the importance of evidence and testimony.
Drayton Bird on addressing the individual and not a list
When you are writing copy, who or what, do you have in mind, a list or a particular person? In this lesson, advertising legend Drayton Bird, reflects on one of the best pieces of copy he ever wrote… to his mother.
How should an e-commerce site use sharing?
In this lesson, Grant Leboff asks Internet psychologist Graham Jones, how e-commerce sites can generate the equivalent of ‘off line, word-of-mouth recommendation’, when customers buy on-line.
Different Levels of Innovation
How do you know when to undertake incremental, stretch or game changer innovation? In this lesson, Costas Papaikonomou, co-founder of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’ discusses with Grant Leboff when each level is appropriate.
What’s your story?
One of the most important factors for engaging today’s audiences effectively is being transparent, being authentic and being true to who you really are. Shirra Smilansky explains that when it comes to brand storytelling, the brands that are really winning today are the brands with a story to tell.
Why do customers buy?
Do you really know why customers stop buying from you? Do they send you an email telling you that they are going elsewhere and explain why? In this lesson; Susannah Schofield, discusses ways in which a company can ensure that it truly understands why people buy from it.
