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Building a performance culture

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Research had shown that neither bosses of marketers nor teams of marketers say marketers are great performance managers. Most of them say, “You know, we get away with stuff” In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why both failure and success needs to be recognised.

Video length: 2:52

The 12 Powers of a Marketing Leader

How to Succeed by Building Customer and Company Value

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About Thomas Barta

Thomas Barta speaks, writes, and consults to customer leaders on raising and achieving their organizational growth aspirations. After a fast-track marketing career at Kimberly-Clark (Kleenex), Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way.

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