What do you mean when you say that in order to create ‘engagement’ you have to be in the right place?
Chapter 5: Products to experiences (2 of 3)
What does ‘UGC – User Generated Content’ mean in practice?
Chapter 10: Advertisements to content (4 of 4)
Explain ‘Gamification’.
Epilogue: Customers to communities (4 of 4)
You say ‘marketing is no longer a means to an end, it is the end in itself’. What does that mean?
Chapter 9: Controlling to sharing (4 of 4)
How does ‘Mass Personalisation’ work?[
Chapter 12: Static to mobile (2 of 2)
What does ‘Big Data’ mean and what are its implications?
Chapter 8: Image to reputation (3 of 3)
How has a company’s narrative changed in the modern world?
Chapter 11: Broadcast to discovery (2 of 2)
How important are social platforms, compared with my own website?
Chapter 7: Messages to conversations (3 of 3)
Expand on the ‘Key Influencers’ of the Social Graph?
Chapter 4: Benefits to problems (3 of 3)
How do ‘Problem Maps®’ work?
