In this lesson, David Hyner explains how MASSIVE goals can mean something different to every person.
Relationship building
You work in a position where your boss can say no, your colleagues can say no, those who don’t work in marketing can say no, and even your own teams can say no. In this lesson, Thomas Barta, explains why you, as a marketing leader, need to build relationships by being an inspiration to the people around around you.
The culture of performance
How much do you and your colleagues really get down to discussing your organisation’s performance – is it only at the annual review or the half-yearly appraisal? In this lesson, Brian MacNeice – an expert on driving improvements in performance focus and culture in high performing organisations – discusses the cultural idea of performance.
What is phase 4 of brain-friendly selling? Convincing customers
Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains that neuroscience indicates that when we hear a story, our brains tend to behave differently from when we’re being made a proposal.
How do I close a sale?
In this lesson, Nicola Cook explains the three key parts to the closing process, and how the bottom line sometimes comes down to simply, ‘taking the dog for a walk’.
What is a personal statement and why is it so important?
In this lesson, David Hyner explains why a personal statement is a benchmark of behaviour and thinking for high achievers.
What is phase 3 of brain-friendly selling – Context and Catalyse?
In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains that the two primary driving forces in the more primitive regions of the brain is to; stay away from pain or problems and to move towards solutions or reward.
What are the key qualities of an influencer?
The best influencers are people who have taken time to invest in their communication techniques. In this, the last lesson of the series – entrepreneur, speaker and author, Warren Cass – elaborates on the key characteristics of a great influencer with examples from public life.
The habit of marketing
Marketing isn’t just a one off thing, comprising quick wins. In this lesson, the last in this series, Bryony Thomas – a consultant and trainer in marketing transformation programmes – explains that, with the right amount of commitment and pain, your marketing will pay you back over decades.
What role can Mastermind groups play in helping people achieve the results they want?
In this lesson, David Hyner explains the origins of the Mastermind group and its pivotal role in the industrial revolution.
