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Negotiation answers and planning

In negotiation, when your client gets to ask “Can you do it cheaper?” how do you respond? In this lesson, Media and Presentation coach Michael Dodd shares how the great negotiation experts prepare for it

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Engagement is a contact sport

How do you engage in a meaningful way to make it really work? In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations demonstrates that the best leaders do not engage from behind a desk.

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Relationship building

You work in a position where your boss can say no, your colleagues can say no, those who don’t work in marketing can say no, and even your own teams can say no. In this lesson, Thomas Barta, explains why you, as a marketing leader, need to build relationships by being an inspiration to the people around around you.

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Resilience in high performing organisations

You may be resilient as a person, but is your organisation resilient? In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations, defines what it is to be a resilient organisation.

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Building a performance culture

Research had shown that neither bosses of marketers nor teams of marketers say marketers are great performance managers. Most of them say, “You know, we get away with stuff” In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why both failure and success needs to be recognised.

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Asking for forgiveness

As a marketing leader, you’ve got to have a group of people on your team who you trust enough to do their own thing without asking you for permission. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it’s better to screw up and say I’m sorry.