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What is credibility by association?

In this lesson – entrepreneur, speaker and author, Warren Cass – explains that ‘credibility by association’ is the simple concept, whereby we’re known by the company we keep, and illustrates it with a stunning example.

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How do I retain customers?

One of the important aspects of marketing for any business is to retain the customers they have In this lesson; Simon Hall discusses what drives retention from a marketing perspective.

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The right to take up someone’s time

Some people have the right to interrupt you and take up your time, other people don’t. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, discusses the process whereby you might earn the right to place your marketing in front of people.

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How can I prevent stress?

We are all capable of doing too much work, getting stressed, doing things that cause us grief, anxiety and stress – but how can we prevent it?

In this lesson, David Hyner explains how we need to make ‘de-stressing’ an habitual behaviour.

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Are Marketers a cost or revenue?

Finance departments often see ‘Sales’ as revenue, but ‘Marketing’ as a cost on the business. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it is so important for marketers to ensure they are recognized as a revenue driver.

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How do you manage the pace of growth?

When building a business, people often think that they just need to make as much money as quickly as possible.

In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – explains that it’s a bit more nuanced than that.

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The Power of Stories

Since we were small children, we all love stories, and that is important from a marketing point of view as well. In this lesson, Speaker, Media and Presentation coach Michael Dodd, explains how stories work in business and how you find them.

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What are the customers’ three brains?

In this lesson, Simon Hazeldine MSc. – an international consultant in the areas of sales, negotiation and leadership – explains that customers still have only one brain, but it’s the three areas of the brain of which salespeople and business people need to be aware.

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Who knows you?

Influence in business is not about who you know, but who knows you. In this lesson – entrepreneur, speaker and author, Warren Cass – argues the case for both sides of the old adage; quantity versus quality.