Video is becoming increasingly important online. In this week’s lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital, to explain why businesses should be on YouTube and how they should approach it.
Sales team motivation
When managing a sales team, what motivates one sales person, may not suit another. Here Grant Leboff asks sales trainer Tony Morris how he keeps a sales team motivated.
The usual stuff people say
When companies stand up a shout about their USP, just how unique is it? In this programme, Grant Leboff discusses with Andy Hanselman, author of ‘Think In 3D’ how companies can discover what really makes them different.
Self Mapping- How do you change the way you think, feel and act?
To many, self-awareness means being aware that we can’t get everything right, all the time. In this week’s lesson, Grant Leboff asks Brian Mayne, international trainer and author of ‘Goal Mapping’; how do you get to a place where you’ve got your self-awareness, but at the same time, you like yourself as well?
Click.ology and the acronym CLICK
Internet psychologist, Graham Jones’ book ‘Click.ology’ starts with an acronym of CLICK. In this, the final lesson in this series, Grant Leboff asks Graham to spell out what the acronym stands for.
Influencer marketing – Sharing content with influencers
Continuing their discussions on Influencer Marketing, Grant Leboff asks Danny Bermant of Brainstorm Digital if, or how, content strategy should change when only targeting influencers.
Self Mapping – Getting to self awareness and self esteem
To many, self-awareness means being aware that we can’t get everything right, all the time. In this week’s lesson, Grant Leboff asks Brian Mayne, international trainer and author of ‘Goal Mapping’; how do you get to a place where you’ve got your self-awareness, but at the same time, you like yourself as well?
The importance of the single sales principle
What makes a good salesperson? In this lesson, the last of this series, Sales and Marketing educator, Mark Blackmore, sums it up in 16 words.
Self Mapping- Being true to yourself
How can a person be true to oneself? In this week’s lesson, Grant Leboff asks Brian Mayne, international trainer and author of ‘Goal Mapping’; How do people know if they’re being true to themselves when actually, they’re not.
How do businesses know where they are on the S curve?
In the previous lesson, Grant and Costas discussed the relevance of the S curve in the life cycle of a product or business. In this discussion, Costas Papaikonomou – co-founder of Happen.com and author of ‘Thoughts from a Grumpy Innovator’ – answers the question; How does a business know where it is in the S curve?
