One of the big challenges in B2B organisations today is the blurring of lines between sales and marketing. In this lesson, Simon Hall explains that, in the first instance, everyone has to accept that the buyer’s behaviour has changed.
Is brand important in the B2B world
Many B2B businesses believe that, with the exception of big corporations, a company brand is not so important. In this lesson; Simon Hall, author of Innovative B2B Marketing, completely disagrees and explains why.
How can I best use digital marketing?
Surely, no one is going to buy your solution via facebook or after searching for you on Linkedin, so how important is digital marketing within the marketing mix? In this lesson; Simon Hall discusses why it’s absolutely essential for any B2B marketer to embrace digital.
Why is marketing products ineffective?
The current perception in marketing circles is that ‘marketing products’ today is not as effective as in previous years. In this lesson; Simon Hall, discusses the reasons for the move away from ‘marketing products’ to ‘marketing solutions’.
How do I market to the C-suite?
It’s not easy marketing to the C suite. In this lesson; Simon Hall, discusses some of the key aspects when marketing effectively to the C suite
How do I retain customers?
One of the important aspects of marketing for any business is to retain the customers they have In this lesson; Simon Hall discusses what drives retention from a marketing perspective.
How do I acquire new customers?
Every business wants to acquire new customers. In this lesson; Simon Hall, author of Innovative B2B Marketing, discusses the key drivers of making your acquisition marketing effective
How do I generate leads?
In B2B, the thing that people almost always want most from marketing is leads. In this lesson; Simon Hall, author of Innovative B2B Marketing, discusses some of the key aspects of a marketing department being able to deliver effective lead generation
What is account based marketing?
Account based marketing has been around a long time with bigger corporations. Now, with the availability of specialist software, some small and medium-sized businesses are able to follow suit. In this lesson, Simon Hall warns it’s not for everyone.
How has the marketing mix changed?
Marketers used to talk about the 4P’s. Are they still relevant or have we moved on from there?
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