You may not have thought that Harley Davidson’s main competitor was a living room extension, but it is. In this VLOG, Grant Leboff explains that today, companies that you should class as competitors isn’t as obvious as it appears.
Your website is a social magazine
Is your website a monologue or an ever changing social magazine? In this Vlog, Grant explains why it should be the latter.
How do you get in front of cold prospects?
In this Vlog, Grant explains how to get in front of cold prospects and raise your credibility at the same time.
What the Premier League can teach us about Content Creation
Have you ever struggled to make content that’s really interesting for your audience?
In this Vlog, Grant explains one technique you may want to consider. It’s called Combined Relevance
The Merging of Sales and Marketing
Can your sales and marketing departments continue to work out of separate offices?
In this vlog, Grant explains why they both need to merge.
The Digital Mindset
If we all needed an MBA to use Facebook, it wouldn’t have 2 billion users. In this vlog, Grant explains that getting to grips with digital is not about understanding technology, it’s about having a new way of thinking.
The buying journey hasn’t changed
People, all over the world, have started talking about the fact that the buying journey is no longer linear. In this Vlog, Grant explains that this is not the case.
Avoiding Social Media platforms won’t spare your business from being mentioned
Just because you decide not to be on Twitter or Facebook, it doesn’t mean that someone else can’t post something about you on those platforms.
Effective Market Segmentation
Not all people in the same demographic group are the same. You can’t go to a data broker and ask for managing directors who drive the same car, because that kind of segmentation doesn’t exist…
Your CRM is rubbish
Grant questions why you enter information you have gleaned about your customers, such as their birthday, children or favourite sports team on your CRM
