Paying for customer service

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Is being the cheapest the surest route to success? In this lesson, customer service and experience strategist, Adrian Swinscoe, explains why people are prepared to pay for customer service.

Video length: 4:03

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About Adrian Swinscoe

Adrian has enjoyed a varied career in the UK and overseas, working in and with a number of large corporate institutions such as Shell, FT, and The Economist Group to consulting to hundreds of entrepreneurial businesses and SMEs, helping them improve their profitability and growth through customer centric strategies.

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