About this video
One of the things that companies often struggle with is their data; how to use it and how to segment it properly. In this lesson; Susannah Schofield, author of ‘Mind the Gap’, discusses the importance of companies knowing what they need to measure and why.
Video length: 4:40
Susannah is the leading industry expert in Strategic selling through fact based business modelling. Her speciality is delivering growth through real time business insight. Her expertise in these fields led to the commissioning of her published book, ‘Mind the Gap – creating successful business strategy’.
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