About this video
One of the challenges that a lot of businesses have is aligning what they provide, with the perceptions that their customers actually have.
In this lesson; Susannah Schofield, author of Mind the Gap, discusses the importance in having the two aligned.
Video length: 4:16
Susannah is the leading industry expert in Strategic selling through fact based business modelling. Her speciality is delivering growth through real time business insight. Her expertise in these fields led to the commissioning of her published book, ‘Mind the Gap – creating successful business strategy’.
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