What is experiential marketing?

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Would you recognise a live brand experiential marketing experience if you saw it?

In this lesson, Shirra Smilansky author of Experiential Marketing, explains what experiential marketing is and how to recognise it in your high street.

Video length: 2:20

Experiential Marketing

A Practical Guide to Interactive Brand Experiences

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About Shirra

Shirra Smilanksy is passionate about innovative and immersive brand experiences. She delivers creative and immersive live events, pop-ups, interactive installations, and experiential brand activation platforms. Shirra has over 15 years experience as creative and set design lead, delivering award winning creative for leading global consumer brands such as adidas, L’Oreal Luxe, San Miguel and many more. A strategic thinker, developing authentic, content driven strategies that engage and add value in this digital age, where real content is king!

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