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How do you use content effectively on LinkedIn?

Grant and Danny discuss the phenomenon whereby, having connected to a new contact on LinkedIn, businesses will often give themselves a pat on the back, and think ‘they’re going to become a customer of mine’… and they soon discover that’s not going to happen.

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Goal Mapping – How do you achieve self awareness?

What are the mechanisms that people can use, when they feel a bit lost and are lacking a sense of purpose, in order to achieve something better? In this Lesson, Grant Leboff asks Brian Mayne, international trainer and author of ‘Goal Mapping’, how people can transcend that feeling and get in tune with themselves.

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How do you use LinkedIn update?

In this lesson, Grant Leboff and Danny Bermant of Brainstorm Digital, discuss the fact that too many businesses on the web are ‘me, me, me’, and they fail to relate to their audience’s ‘pain points’. In other words, they are not being contextually correct.

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The Emotional Side of Goal Mapping

When goals are announced at the start of the year, and your people are just sitting there, shaking their heads and going; “yehhhhhh… mmm…” (but not really), how can you best inspire your team? Brian Mayne, international trainer and author of ‘Goal Mapping’ explains the importance of emotion when motivating others.

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How do you develop a strategy for LinkedIn?

Simply listing yourself on LinkedIn isn’t enough, companies need a strategy. In this discussion with Grant Leboff, Danny Bermant of Brainstorm Digital, explains that having connections on LinkedIn is not a numbers game, you don’t really have a connection until you are sharing content.