About this video
In this lesson, Grant asks David; How does a company start to look at their content strategy in the social sense and actually become more strategic about it?
Video length: 4:39
About David Taylor
David Taylor has over 20 years experience of the UK media scene garnered from a career in journalism, in-house media relations, public relations, marketing communications and social media consultancy. Unusually he has worked within both public and private sectors, in-house and agency, proactively and reactively as well as in crisis communications. Here he discusses aspects of his book, ‘The Business of Being Social’, which he co-authored with Michelle Carvill.
More from David Taylor
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Grant asks David Taylor what his advice would be to individuals who, perhaps, feel a bit daunted by Social Media and this new technology and haven’t grown up with this?
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How can my business’s social content become more strategic?
How does a company start to look at their content strategy in the social sense and actually become more strategic about it?
How does my business start creating good content
it doesn't matter whether your business is B2C or B2B. Either way you need good content. In this lesson David and Grant discuss how does a business even go about that?
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If my business doesn’t become social, will it survive?
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What is the current maturity of social media?
Grant is in conversation with David about his views of where we are now and the maturity of social media.