If it is true that conversation IS marketing, why must companies listen to that conversation?
Chapter 6: Unique Selling Points to Customer Engagement Points (3 of 5)
What do you mean by ‘Market Positioning’ – shouldn’t we be marketing to as many people as we can?
Chapter 4: Benefits to problems (1 of 3)
When you say, ‘Ask not what your marketing can do for yourself, but what your marketing can do for your customer’ what do you mean?
Chapter 3: Transactions to engagements (2 of 4)
How does the ‘value around the product’, rather than the more traditional ‘value in the product’, compare?
Chapter 5: Products to experiences (1 of 3)
Why do people now buy ‘experiences’, rather than buying the product?
Chapter 10: Advertisements to content (3 of 4)
You say it is not so much ‘who is buying?’ but ‘when they are buying’ What does that mean and why does it matter so much?
Chapter 9: Controlling to sharing (3 of 4)
Why is the ‘Middle Market’ disappearing?
Chapter 12: Static to mobile (1 of 2)
What does the rapid uptake of mobile devices mean for us as businesses?
Chapter 8: Image to reputation (2 of 3)
When it comes to reputation on the web, how do we know that what we are viewing is real?
Chapter 11: Broadcast to discovery (1 of 2)
How do people find me on the web?
