Exposing Sales Myths #4 – Customers like to talk about themselves

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In this lesson, Sales and Marketing educator, Mark Blackmore, discusses with Grant Leboff that one of the biggest challenges for a salesperson is trying to create a rapport with a customer. Mark explains that getting customers to open up and talk is not all about discussing the golf trophy on the office wall.

Video length: 4’28”

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About Mark Blackmore

Mark Blackmore is an experienced consultant and passionate sales and management educator. He has consulted and trained in a wide variety of sectors and his clients include both blue chip and household names (Barratt Homes, Mamas & Papas, G4S, NHS; Nokia, AutoTrader; Google, Hellmanm Logisitcs).

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