How do I qualify my customers?

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About this video

One of the things that's underestimated in sales, is the importance of qualifying prospects.

In this lesson, Nicola Cook, author of ‘The Secrets of Success in Selling’, explains the techniques a sales person needs in order to qualify a prospect’s buying intentions and, thereby, make their job that much easier.

Video length: 7:09

The Secrets of Success in Selling

12 ways to achieve exceptional results

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About Nicola Cook

Nicola specialises in helping business leaders create accelerated growth and scalability in their sales function.

Originally from a blue-chip background, Nicola held senior sales positions at American Express, Procter & Gamble and Gucci, before switching her focus, initially to a scale – up business where she was part of the management team that successfully scaled and exited, before starting her own consulting firm, Company Shortcuts, in 2004.

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