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How do I qualify my customers?

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One of the things that’s underestimated in sales, is the importance of qualifying prospects.

In this lesson, Nicola Cook, author of ‘The Secrets of Success in Selling’, explains the techniques a sales person needs in order to qualify a prospect’s buying intentions and, thereby, make their job that much easier.

Video length: 7:09

The Secrets of Success in Selling

12 ways to achieve exceptional results

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About Nicola Cook

Nicola specialises in helping business leaders create accelerated growth and scalability in their sales function.

Originally from a blue-chip background, Nicola held senior sales positions at American Express, Procter & Gamble and Gucci, before switching her focus, initially to a scale – up business where she was part of the management team that successfully scaled and exited, before starting her own consulting firm, Company Shortcuts, in 2004.

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