How do I build a compelling customer proposition?

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Every salesperson needs to create something that's compelling for their customers.

In this lesson, Nicola Cook, author of The Secrets of Success in Selling, explains how to take the value that a company offers and make it compelling.

Video length: 5:35

The Secrets of Success in Selling

12 ways to achieve exceptional results

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About Nicola Cook

Nicola specialises in helping business leaders create accelerated growth and scalability in their sales function.

Originally from a blue-chip background, Nicola held senior sales positions at American Express, Procter & Gamble and Gucci, before switching her focus, initially to a scale – up business where she was part of the management team that successfully scaled and exited, before starting her own consulting firm, Company Shortcuts, in 2004.

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