How do I engage my prospect?

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About this video

When meeting a new prospect, just telling them you are a (another) training company or product manufacturer offers no value.

In this lesson, Nicola Cook, author of ‘The Secrets of Success in Selling’, explains that engaging a prospect’s interest in your offer starts with your ‘prologue’.

Video length: 6:42

The Secrets of Success in Selling

12 ways to achieve exceptional results

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About Nicola Cook

Nicola specialises in helping business leaders create accelerated growth and scalability in their sales function.

Originally from a blue-chip background, Nicola held senior sales positions at American Express, Procter & Gamble and Gucci, before switching her focus, initially to a scale – up business where she was part of the management team that successfully scaled and exited, before starting her own consulting firm, Company Shortcuts, in 2004.

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