Different answers resonate with different people in different ways. In this lesson, the last of this series, Media and Presentation coach Michael Dodd shares some insights into personality types who could expect short that go straight to the point answers, or prefer more technical answers, etc…
The importance of effective teams
To remain consistently successful, every high performing organization ideally needs a team that works effectively together. In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations discusses the insights that he gleaned into teamwork from looking at the organisations he studied.
Measuring the marketing process and results
How do you measure the success of your marketing process? In this lesson, Bryony Thomas – a consultant and trainer in marketing transformation programmes – discusses the three things that need to come together in order to make marketing measurement meaningful.
The culture of performance
How much do you and your colleagues really get down to discussing your organisation’s performance – is it only at the annual review or the half-yearly appraisal? In this lesson, Brian MacNeice – an expert on driving improvements in performance focus and culture in high performing organisations – discusses the cultural idea of performance.
Being Eros in a Logos world
C-Suite are mainly motivated from a Logos point of view. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, sets out the challenges for marketing leaders who are more naturally Eros, in a Logos world
Negotiation answers and planning
In negotiation, when your client gets to ask “Can you do it cheaper?” how do you respond? In this lesson, Media and Presentation coach Michael Dodd shares how the great negotiation experts prepare for it
Being in the right place at the right time
Does everyone think that marketing is all about showing up at the right time, in the right places and getting your business noticed? In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains that selling is not that simple and you really have to make sure that you have a compelling proposition.
Customer feedback
Asking your customers for feedback about your product or service can be a tricky thing. In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses the challenges of asking for feedback too soon, or too late.
Engagement is a contact sport
How do you engage in a meaningful way to make it really work? In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations demonstrates that the best leaders do not engage from behind a desk.
What do you do? – Crafting a great answer…
You’re in the elevator between the 7th and 9th floor and someone asks you ‘What do you do?’
In this lesson, Media and Presentation coach Michael Dodd explains why you need to have an engaging response that you can deliver in under a minute.