Have you ever struggled to make content that’s really interesting for your audience?
In this Vlog, Grant explains one technique you may want to consider. It’s called Combined Relevance
What the Premier League can teach us about Content Creation
The Merging of Sales and Marketing
Can your sales and marketing departments continue to work out of separate offices?
In this vlog, Grant explains why they both need to merge.
The Digital Mindset
If we all needed an MBA to use Facebook, it wouldn’t have 2 billion users. In this vlog, Grant explains that getting to grips with digital is not about understanding technology, it’s about having a new way of thinking.
How do you define your target market?
When you are defining your market, you need to start building a prospect list. In this lesson, author and sales expert Phil M Jones explains his FRIENDS acronym to do just that.
The buying journey hasn’t changed
People, all over the world, have started talking about the fact that the buying journey is no longer linear. In this Vlog, Grant explains that this is not the case.
Exposing Sales Myth #2 – Attitude Sets Altitude
Mark Blackmore discusses with Grant Leboff that successful selling is not a case of attitude setting altitude. It’s a firm belief in the value proposition of what you are selling.
Exposing Sales Myths #1 – Always be closing
Sales and Marketing educator, Mark Blackmore, explains to Grant Leboff why the salesmen’s mantra – that they should ‘always be closing’ – is no longer appropriate in today’s selling environment.
Engagement Explained
Why is it that before you get married, traditionally you get ‘engaged’? In this Vlog, Grant explains, what ‘engagement’ means in marketing terms, and how you need to employ it for your business
The Importance of Purpose
In this Vlog, Grant explains that whilst he has a profit motive in his consultancy, as a customer, you will want to know what is in it for you. For that to happen, he has to have a bigger purpose than just earning a living.
Everybody is a Media Personality Now
These days, everybody needs to think of themselves as a media personality.