Internet psychologist Graham Jones, discusses with Grant Leboff some of the elements leading to three quarters of shopping carts being abandoned, the nuances of shopping cart page design and the relevance of having an off-line, as well as an online presence.
Is reputation a process?
It’s currently very fashionable to say that businesses need a PURPOSE or a WHY. In this VLOG Grant explains that for it to work, a business needs two characteristics…
Why knowing your numbers helps measure success
There are many KPIs by which you could judge your sales successes, but which ones matter most? In this lesson, author and sales expert Phil M Jones describes some of the most important ones, and why.
Exposing Sales Myth #3 – People Buy People
Mark Blackmore explains to Grant Leboff that customers will only ‘buy you’ because you have the expertise and personal credibility that they seek. It isn’t because you’re a great guy, or take him for golf, or because your corporate hospitality is fabulous.
How do you get more bang for your buck from your marketing and make it really effective?
In this Vlog Grant explains how it’s all down to the ‘homogenous unit’ principle
You don’t have a personal brand
Why is it that so many people extol the virtues of personal branding? In this VLOG Grant argues that only products need a brand, not human beings
Competition ain’t what it used to be
You may not have thought that Harley Davidson’s main competitor was a living room extension, but it is. In this VLOG, Grant Leboff explains that today, companies that you should class as competitors isn’t as obvious as it appears.
How does pricing strategy work online?
Internet psychologist Graham Jones, together with Grant Leboff, discuss whether there is a place for offline marketing activity in a digital world.
Your website is a social magazine
Is your website a monologue or an ever changing social magazine? In this Vlog, Grant explains why it should be the latter.
How do you get in front of cold prospects?
In this Vlog, Grant explains how to get in front of cold prospects and raise your credibility at the same time.