Grant discusses with David the challenge that marketers face, whereby they are ‘social businesses’ rather than consider social media as a business tool.
Grant asks David Taylor what his advice would be to individuals who, perhaps, feel a bit daunted by Social Media and this new technology and haven’t grown up with this?
Grant discusses the impact influencer software, like ‘Peer Index’ and its affect on executives of the future.
Today, anyone can see the tweets you choose and the people you start to follow in your Twitter feed. In this lesson, Grant asks David Taylor for his thoughts on the implication of that for the way society’s going.
How does a company start to look at their content strategy in the social sense and actually become more strategic about it?
it doesn’t matter whether your business is B2C or B2B. Either way you need good content. In this lesson David and Grant discuss how does a business even go about that?
Coca Cola can be very social because it’s a fun brand, that people will engage with and talk about, but if you’re making ball bearings, that’s not quite the same thing…
Businesses have always had to adapt. In this lesson, David discusses why good social media starts internally.
You can’t just decide that your company wants to ‘do social’, says David Taylor. In this lesson David and Grant consider whether the question should be; Is the culture in the company a ‘social culture?’
Grant is in conversation with David about his views of where we are now and the maturity of social media.