None of us like to lose hard won customers and see our greatest efforts just fritter away. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, discusses approaches to retaining customers.
Drayton Bird on creativity and where it originates
You have your marketing plan and you understand your competitive advantage, but from where does the creativity originate? In this lesson, advertising legend, Drayton Bird, reflects on some of the creative lessons he has learned in his career…
What is R.A.C.E?
We have all heard of the Sales Funnel represented by AIDA, but what does the acronym RACE stand for in digital marketing? In this programme, Dave Chaffey explains what it means and how it works.
How do you get repeat customers on-line?
In this lesson, Internet psychologist Graham Jones, discusses with Grant Leboff some of the tricks of the trade to get people to come back to a website.
To whom should you speak about innovating?
When your company is innovating you have to listen to customers’ opinions, but who are they and are they all suitable? In this lesson, Costas Papaikonomou, co-founder of Happen.com and author of ‘Thoughts from a Grumpy Innovator’, discusses the alternatives to conventional market research.
How do I make my experiential marketing work?
Experiential Marketing is a multi-sensory experience designed to build an emotional connection, but how does a business actually make it work? In this lesson; Shirra Smilansky author of Experiential Marketing, explains that to help businesses make experiential marketing work, she uses the acronym; BETTER.
How can I grow my business?
All companies want to retain their customers and grow their customer base, so how can they use ‘insight’ to help them on that journey? In this lesson; Susannah Schofield explains that the clues are found in the looking at the right data and feedback, not necessarily, the loudest voice in the room.
Customer experience
Successful companies, today, are starting to make their customers ‘part of the story’. In this lesson, business consultant and author Shaun Smith, gives some insightful examples.
The importance of feedback
Did Sir Alex Ferguson or Sir Richard Branson listen to the people around them or were they their own men? In this lesson, Professor Damian Hughes, quotes examples of when positive feedback impacted on buying future players and equally, how that attitude works in business too.
Maximise customer relationship
Does your CRM dictate who your best customers are? In this lesson, Andy Hanselman, author of ‘Think In 3D’, discusses why turnover isn’t the only measure of a successful trading relationship with your customers.
