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How to create great visuals in presentations

Selecting the right visual can make the difference between your audience being totally absorbed in your content or completely distracted. In this lesson, presentation expert Simon Morton, discusses how to create visuals that work for you.

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Listening techniques

Are you a good listener? In this lesson, Tony Morris discusses how sales people can overcome, what is often, their worst weakness.

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Personas

One of the terms that people hear about in marketing, and don’t always completely understand, is ‘personas’. In this programme, Dave Chaffey, author of Digital Marketing, explains to Grant Leboff what personas are and how they can be useful.

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Standing out from the crowd

When there is more than one of you offering similar services in a networking group, how do you stand out from the crowd? In this lesson, Sales Trainer, Tony Morris, offers some food for thought.