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Turning Employees into fans
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In research, there is an 85% correlation between the way your customers feel about your brand and the way that your employees do. In this lesson, business consultant Shaun Smith, explains that if you really want to create advocates among your customers, you have to create advocates among your employees.

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The importance of culture
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To be a purpose driven organization, you need a company culture that lives and breaths your purpose. In this fascinating lesson, business consultant and author Shaun Smith, explains that it is the company culture that sustains you in the future. Here he gives some insightful examples of companies that are world famous for the way they live their culture.

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Innovation
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Every company knows it has to innovate to survive. In this lesson, business consultant and author Shaun Smith, gives some insightful examples of innovation from miniscule to ‘out of this world’

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Customer experience
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Successful companies, today, are starting to make their customers ‘part of the story’. In this lesson, business consultant and author Shaun Smith, gives some insightful examples.

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Infectious Communication
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What is ‘Infectious Communication’ and why is it so relevant to your business? In this lesson, business consultant Shaun Smith, explains what it is and how it can work for you.

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What’s the role of leadership
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What’s the role of leadership? In this lesson, business consultant and author Shaun Smith, explains how leaders make sure that they create a purpose-driven organization.