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Turning Employees into fans

In research, there is an 85% correlation between the way your customers feel about your brand and the way that your employees do. In this lesson, business consultant Shaun Smith, explains that if you really want to create advocates among your customers, you have to create advocates among your employees.

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The importance of culture

To be a purpose driven organization, you need a company culture that lives and breaths your purpose. In this fascinating lesson, business consultant and author Shaun Smith, explains that it is the company culture that sustains you in the future. Here he gives some insightful examples of companies that are world famous for the way they live their culture.

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Innovation

Every company knows it has to innovate to survive. In this lesson, business consultant and author Shaun Smith, gives some insightful examples of innovation from miniscule to ‘out of this world’