About this video
How do B2B businesses start to think about delivering experiences through digital?
In this lesson; Shirra Smilansky author of Experiential Marketing, explains that a live brand experience does not need to be executed face to face. There are many digital options.
Video length: 5:53
Shirra Smilanksy is passionate about innovative and immersive brand experiences. She delivers creative and immersive live events, pop-ups, interactive installations, and experiential brand activation platforms. Shirra has over 15 years experience as creative and set design lead, delivering award winning creative for leading global consumer brands such as adidas, L’Oreal Luxe, San Miguel and many more. A strategic thinker, developing authentic, content driven strategies that engage and add value in this digital age, where real content is king!
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