Does your CRM dictate who your best customers are? In this lesson, Andy Hanselman, author of ‘Think In 3D’, discusses why turnover isn’t the only measure of a successful trading relationship with your customers.
Enabling customers to help each other
When you are in the market to make a purchase, who are you inclined to believe the most – fellow shoppers or the seller’s hype? Adrian Swinscoe explains how some suppliers are turning their customers into advocates – with phenomenal results.
How do I make my staff more customer focused?
Grant Leboff, in conversation with Lara Morgan, entrepreneur and author of ‘More Balls Than Most’. In this video Lara explains how to make your staff more customer focused.
How do I build Social Media equity?
Grant asks David Taylor what his advice would be to individuals who, perhaps, feel a bit daunted by Social Media and this new technology and haven’t grown up with this?
The importance of maintaining confidence when selling
Sales people don’t become masters of their craft overnight. In this lesson, author and sales expert, Phil M Jones suggests ways in which salespeople can build their confidence.
Exposing Sales Myths #4 – Customers like to talk about themselves
One of the biggest challenges for a salesperson is trying to create a rapport with a customer. Mark explains that getting customers to open up and talk is not all about discussing the golf trophy on the office wall.
Finding Inspiration
You’re neither a professional writer nor a designer, but you have to make a presentation. So where do you start? In this lesson, Simon Morton demonstrates to Grant Leboff that it not as difficult as it may, at first, appear.
The heart or the head
Napoleon said, “A leader is a dealer in hope,” and as a marketer you’ve got to give hope. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it’s very important that every marketer has a story that they tell internally and that’s consistent.
How do you approach Goal Setting in order to achieve the best chance of success?
Most people are familiar with the idea of setting goals, but do they really understand how to go about it properly? In this lesson, Steve Head gives some hints, tips, ideas and insights for goal setting.
Standards
How do you get an organization to achieve a standard whereby OK is not OK and it’s not just something they say? In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations discusses how these kind of organizations really live their beliefs.
