It’s not easy marketing to the C suite. In this lesson; Simon Hall, discusses some of the key aspects when marketing effectively to the C suite
The unknown influencers
How many people are really involved in making the buying decision? Clearly you’re not always selling one on one. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, addresses those third parties that you never see, but have a phenomenal influence on whether or not you make that sale.
Drayton Bird on the importance of building your list
Capturing names on websites is a given – isn’t it? In this lesson, advertising legend, Drayton Bird, voices his views on what marketers should be doing today in order to build an effective list
Affiliate Marketing
Affiliate marketing may sound great for the likes of Amazon, but is it good for you? In this lesson, Dave Chaffey, author of Digital Marketing, discusses how companies can develop similar arrangements that work well on a reciprocal basis.
How do you reduce abandonment on e-commerce sites?
Internet psychologist Graham Jones, discusses with Grant Leboff some of the elements leading to three quarters of shopping carts being abandoned, the nuances of shopping cart page design and the relevance of having an off-line, as well as an online presence.
How do large corporates keep innovating?
Costas Papaikonomou, co-founder of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’ discusses how companies can maintain their entrepreneurial flair…
How can I make my digital platforms an experience?
How do B2B businesses start to think about delivering experiences through digital? In this lesson; Shirra Smilansky author of Experiential Marketing, explains that a live brand experience does not need to be executed face to face. There are many digital options.
What do I do with my data?
In this lesson; Susannah Schofield, author of ‘Mind the Gap’, discusses the importance of companies knowing what they need to measure and why.
Infectious Communication
What is ‘Infectious Communication’ and why is it so relevant to your business? In this lesson, business consultant Shaun Smith, explains what it is and how it can work for you.
Keeping a healthy perspective
Who was Sir Alex’s after match TV interview for – the fans or the players? In this programme, Grant Leboff discusses with Professor Damian Hughes, the impact of those few minutes had on Manchester United’s players and those around them, and how the same lessons can extend to your business too.
