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What do I do with my data?

In this lesson; Susannah Schofield, author of ‘Mind the Gap’, discusses the importance of companies knowing what they need to measure and why.

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Infectious Communication

What is ‘Infectious Communication’ and why is it so relevant to your business? In this lesson, business consultant Shaun Smith, explains what it is and how it can work for you.

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Keeping a healthy perspective

Who was Sir Alex’s after match TV interview for – the fans or the players? In this programme, Grant Leboff discusses with Professor Damian Hughes, the impact of those few minutes had on Manchester United’s players and those around them, and how the same lessons can extend to your business too.

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Paying for customer service

Is being the cheapest the surest route to success? In this lesson, customer service and experience strategist, Adrian Swinscoe, explains why people are prepared to pay for customer service.

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Exposing Sales Myth #3 – People Buy People

Mark Blackmore explains to Grant Leboff that customers will only ‘buy you’ because you have the expertise and personal credibility that they seek. It isn’t because you’re a great guy, or take him for golf, or because your corporate hospitality is fabulous.