You work in a position where your boss can say no, your colleagues can say no, those who don’t work in marketing can say no, and even your own teams can say no. In this lesson, Thomas Barta, explains why you, as a marketing leader, need to build relationships by being an inspiration to the people around around you.
The culture of performance
How much do you and your colleagues really get down to discussing your organisation’s performance – is it only at the annual review or the half-yearly appraisal? In this lesson, Brian MacNeice – an expert on driving improvements in performance focus and culture in high performing organisations – discusses the cultural idea of performance.
What is phase 4 of brain-friendly selling? Convincing customers
Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains that neuroscience indicates that when we hear a story, our brains tend to behave differently from when we’re being made a proposal.
How do I generate leads?
In B2B, the thing that people almost always want most from marketing is leads. In this lesson; Simon Hall, author of Innovative B2B Marketing, discusses some of the key aspects of a marketing department being able to deliver effective lead generation
Email marketing
Many people, mistakenly, think that digital marketing has moved on from email. In this lesson, Dave Chaffey explains why this isn’t the case and how it is being used to great effect today.
How do you future proof an on-line store?
Knowing what will come next in technology or the web is an impossible task. In this lesson, Grant Leboff asks Internet psychologist Graham Jones, how a successful e-commerce site can stay ahead of the game.
The seven step process
In his book, ‘On-Purpose’ business consultant and author Shaun Smith, sets out a ‘seven step process’ that a business need to go through in order to achieve an ‘on-purpose brand’. In this lesson, he explains the seven steps.
How do I close a sale?
In this lesson, Nicola Cook explains the three key parts to the closing process, and how the bottom line sometimes comes down to simply, ‘taking the dog for a walk’.
Making things easy to buy
How many times have you lost a sale even when customers have indicated their intention to buy? In this lesson, Phil M Jones sets out how important it is to make it easy to buy – with examples of where we all go wrong.
The importance of the single sales principle
What makes a good salesperson? In this lesson, the last of this series, Sales and Marketing educator, Mark Blackmore, sums it up in 16 words.
