How does my online ‘content’ integrate with being social?

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Coca Cola can be very social because it’s a fun brand, that people will engage with and talk about. In this lesson, David and Grant discuss Coke is all very well, but if you’re making ball bearings, that’s not quite the same thing…

Video length: 2:58

The Business of Being Social

A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses

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About David Taylor

David Taylor has over 20 years experience of the UK media scene garnered from a career in journalism, in-house media relations, public relations, marketing communications and social media consultancy. Unusually he has worked within both public and private sectors, in-house and agency, proactively and reactively as well as in crisis communications. Here he discusses aspects of his book, ‘The Business of Being Social’, which he co-authored with Michelle Carvill.

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