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From one to many
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How do you encourage greater interaction with your online contacts? In this lesson, Grant Leboff together with Dave Chaffey – author of Digital Marketing, discuss some tricks and tools to help businesses deliver really targeted messages.

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Push to Pull
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If your company isn’t a high ranking brand on the search engines, how do your potential customers find you? In this programme, Grant Leboff asks Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice, how you can become visible, online.

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Email marketing
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Many people, mistakenly, think that digital marketing has moved on from email. In this lesson, Dave Chaffey explains why this isn’t the case and how it is being used to great effect today.

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Personas
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One of the terms that people hear about in marketing, and don’t always completely understand, is ‘personas’. In this programme, Dave Chaffey, author of Digital Marketing, explains to Grant Leboff what personas are and how they can be useful.

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The challenge of customer engagements
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Once a visitor has successfully engaged with your website, what happens next? In this lesson, Dave Chaffey, author of Digital Marketing, makes the case that that the biggest challenge of all is the long term engagement.