If your company isn’t a high ranking brand on the search engines, how do your potential customers find you? In this programme, Grant Leboff asks Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice, how you can become visible, online.
Graham Jones, discusses with Grant Leboff why people shop online and the biggest mistake companies can make on their website.
Google is now favouring mobile friendly sites. In this lesson, Dave Chaffey, author of Digital Marketing, explains why ‘mobile friendly’ websites are much more than simply being websites on wheels.
Many people, mistakenly, think that digital marketing has moved on from email. In this lesson, Dave Chaffey explains why this isn’t the case and how it is being used to great effect today.
One of the terms that people hear about in marketing, and don’t always completely understand, is ‘personas’. In this programme, Dave Chaffey, author of Digital Marketing, explains to Grant Leboff what personas are and how they can be useful.
To build a successful website, surely everyone needs a digital strategy plan?. In this lesson, Dave Chaffey, explains that obvious as it may seem, not everyone has one.
Once a visitor has successfully engaged with your website, what happens next? In this lesson, Dave Chaffey, author of Digital Marketing, makes the case that that the biggest challenge of all is the long term engagement.
Is design the ‘be all and end all’ of a successful website? In this lesson, Dave Chaffey, author of Digital Marketing, explains that it all starts with the analytics…
We have all heard of the Sales Funnel represented by AIDA, but what does the acronym RACE stand for in digital marketing? In this programme, Dave Chaffey explains what it means and how it works.
YouTube is great for communicating B2C but how does it perform with B2B? In this lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital to describe some tips for building a B2B community on YouTube.