What’s your story?

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About this video

One of the most important factors for engaging today’s audiences effectively is being transparent, being authentic and being true to who you really are.

In this lesson; Shirra Smilansky author of Experiential Marketing, explains that when it comes to brand storytelling, the brands that are really winning today are the brands with a story to tell.

Video length: 3.59

Experiential Marketing

A Practical Guide to Interactive Brand Experiences

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About Shirra

Shirra Smilanksy is passionate about innovative and immersive brand experiences. She delivers creative and immersive live events, pop-ups, interactive installations, and experiential brand activation platforms. Shirra has over 15 years experience as creative and set design lead, delivering award winning creative for leading global consumer brands such as adidas, L’Oreal Luxe, San Miguel and many more. A strategic thinker, developing authentic, content driven strategies that engage and add value in this digital age, where real content is king!

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