About this video
One of the most important things to make any marketing activity successful is understanding and getting the target audience right
In this lesson; Shirra Smilansky author of Experiential Marketing, explains how to build a picture of your primary target audience member.
Video length: 5.24
Shirra Smilanksy is passionate about innovative and immersive brand experiences. She delivers creative and immersive live events, pop-ups, interactive installations, and experiential brand activation platforms. Shirra has over 15 years experience as creative and set design lead, delivering award winning creative for leading global consumer brands such as adidas, L’Oreal Luxe, San Miguel and many more. A strategic thinker, developing authentic, content driven strategies that engage and add value in this digital age, where real content is king!
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