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Are brand ambassadors important?

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How important are brand ambassadors and social media influencers in the experiential world and how is it best to utilise them?

In this lesson Experiential Marketing expert, Shirra Smilansky, explains that brand ambassadors are unbelievably crucial in experiential marketing, in live brand experiences and in business as a whole – but who are they?

Video length: 7.34

Experiential Marketing

A Practical Guide to Interactive Brand Experiences

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About Shirra

Shirra Smilanksy is passionate about innovative and immersive brand experiences. She delivers creative and immersive live events, pop-ups, interactive installations, and experiential brand activation platforms. Shirra has over 15 years experience as creative and set design lead, delivering award winning creative for leading global consumer brands such as adidas, L’Oreal Luxe, San Miguel and many more. A strategic thinker, developing authentic, content driven strategies that engage and add value in this digital age, where real content is king!

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