One of the terms that people hear about in marketing, and don’t always completely understand, is ‘personas’. In this programme, Dave Chaffey, author of Digital Marketing, explains to Grant Leboff what personas are and how they can be useful.
I’m happy with my current supplier
How do you respond when a prospect isn’t interested in looking elsewhere? In this lesson Sales Trainer, Tony Morris, reveals some of his own tactics.
Standing out from the crowd
When there is more than one of you offering similar services in a networking group, how do you stand out from the crowd? In this lesson, Sales Trainer, Tony Morris, offers some food for thought.
Establishing Credibility
Sometimes, potential customers are scared to use you because they don’t know who you are. In this lesson, Sales Trainer Tony Morris, suggests ways to alleviate such fears.
Websites
Is design the ‘be all and end all’ of a successful website? In this lesson, Dave Chaffey, author of Digital Marketing, explains that it all starts with the analytics…
Why you shouldn’t treat people the way you want to be treated?
We’re always told to treat people how we want to be treated. In this lesson, Tony explains why that’s just not the case.
Building a YouTube community
YouTube is great for communicating B2C but how does it perform with B2B? In this lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital to describe some tips for building a B2B community on YouTube.
The importance of storytelling
We are not all professional speakers and presentations don’t always come easy. In this lesson Simon Morton shares some tips on how to approach an audience.
Is sales a numbers game?
Is selling purely a number’s game? Yes and no, says sales trainer Tony Morris. In this lesson, Tony explains that there is a lot more to selling than just picking up the phone…
Setting up a YouTube channel
YouTube is a very important platform for businesses. In this lesson, Danny describes some of the things businesses should be thinking about to make sure that they get their YouTube page right.
