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Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains that neuroscience indicates that when we hear a story, our brains tend to behave differently from when we’re being made a proposal.

In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains that the two primary driving forces in the more primitive regions of the brain is to; stay away from pain or problems and to move towards solutions or reward.

When the brain inside the customer’s head meets a new salesperson or a stranger, for the first time, the more primitive region in the brain is in a minor form of threat response. Simon Hazeldinew explains techniques to put your customer’s mind at ease.

How considerate are you about the person you are going to see? How planned and prepared are you prior to meeting a client / customer? Simon Hazeldine MSc. explains ‘the consideration phase’ of Brain- Friendly selling.

If you go into a meeting absolutely cold, you’ve never met the potential customer before and you haven’t researched them, how do you know how to approach them?

When you meet buyers or are selecting recruits, you need to understand what they’re going to feel more comfortable doing and less comfortable doing.

In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains how Prism Brain Mapping allows people who use it to get a real insight into the personality of others.

People find that the ‘one size fits all sales approach’, whereby the salesperson asks you some fairly canned questions, then enters into a pre-planned and scripted presentation, doesn’t really work in today’s business environment.

A common problem is that businesses will have a sales process which almost seems to exist in isolation of what the customer is doing.

In this lesson, Simon Hazeldine MSc. – an international consultant in the areas of sales, negotiation and leadership – explains that customers still have only one brain, but it’s the three areas of the brain of which salespeople and business people need to be aware.