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How can my business’s social content become more strategic?

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In this, the last conversation in this series with Social Media trainer David Taylor and Grant Leboff, David makes the point that companies can’t ‘wing’ Social Media any more. They may have ‘winged’ their marketing, repeating what they have done in the past without too much thought, but now, Social Media really demands they have a strategy.

Video length: 4:39

The Business of Being Social

A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses

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About David Taylor

David Taylor has over 20 years experience of the UK media scene garnered from a career in journalism, in-house media relations, public relations, marketing communications and social media consultancy. Unusually he has worked within both public and private sectors, in-house and agency, proactively and reactively as well as in crisis communications. Here he discusses aspects of his book, ‘The Business of Being Social’, which he co-authored with Michelle Carvill.

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