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Why is purpose so important for an organisation?

It’s not good enough having a successful business if you fail to understand exactly what it is that you are doing right. In this lesson, business consultant and author Shaun Smith, explains the importance of being purposeful and meaningful with your customers.

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What is account based marketing?

Account based marketing has been around a long time with bigger corporations. Now, with the availability of specialist software, some small and medium-sized businesses are able to follow suit. In this lesson, Simon Hall warns it’s not for everyone.

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How does technology influence business?

Technology is changing the business environment and the way we relate to customers, suppliers, competitors. In this lesson, Susannah Schofield discusses how both customers and employees are living in a 24/7 world and beyond…

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How do I qualify my customers?

One of the things that’s underestimated in sales, is the importance of qualifying prospects. Nicola Cook, explains the techniques a sales person needs in order to qualify a prospect’s buying intentions and, thereby, make their job that much easier.