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Are brand ambassadors important?
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In this lesson Experiential Marketing expert, Shirra Smilansky, explains that brand ambassadors are unbelievably crucial in experiential marketing, in live brand experiences and in business as a whole – but who are they?

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How do you target the right audience?
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One of the most important things to make any marketing activity successful is understanding and getting the target audience right. In this lesson; Shirra Smilansky author of Experiential Marketing, explains how to build a picture of your primary target audience member.

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What’s your story?
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One of the most important factors for engaging today’s audiences effectively is being transparent, being authentic and being true to who you really are. Shirra Smilansky explains that when it comes to brand storytelling, the brands that are really winning today are the brands with a story to tell.

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How do I make my experiential marketing work?
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Experiential Marketing is a multi-sensory experience designed to build an emotional connection, but how does a business actually make it work? In this lesson; Shirra Smilansky author of Experiential Marketing, explains that to help businesses make experiential marketing work, she uses the acronym; BETTER.

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How can I make my digital platforms an experience?
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How do B2B businesses start to think about delivering experiences through digital? In this lesson; Shirra Smilansky author of Experiential Marketing, explains that a live brand experience does not need to be executed face to face. There are many digital options.

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What is the experience economy?
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The term the ‘experience economy’ was first used in 1998 by B. Joseph Pine II and James Gilmore in the Harvard Business Review. In this lesson Shirra Smilansky brings it up to date.

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What is experiential marketing?
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Would you recognise a live brand experiential marketing experience if you saw it? Shirra Smilansky explains what experiential marketing is and how to recognise it in your high street.