How does my business start creating good content

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In this discussion with Grant Leboff, social media trainer and author, David Taylor, explains that the responsibility is on you, the brand, for giving raw material to whoever is managing content – if you shrug your shoulders and say ‘It’s your job…’ you’re not being social.

Video length: 4:56

The Business of Being Social

A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses

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About David Taylor

David Taylor has over 20 years experience of the UK media scene garnered from a career in journalism, in-house media relations, public relations, marketing communications and social media consultancy. Unusually he has worked within both public and private sectors, in-house and agency, proactively and reactively as well as in crisis communications. Here he discusses aspects of his book, ‘The Business of Being Social’, which he co-authored with Michelle Carvill.

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