As a marketer, there will be changes you want to see but you face challenges inspiring your colleagues. In this lesson, Thomas Barta, explains how marketing leaders inspire those changes through ‘starting a movement’…
What are the keys to raising finance?
Raising finance depends on the type of business, how fast you need to go and whether or not you can grow itself. In this lesson, Guy Rigby explains the various forms of raising finance from family to venture capital – their benefits and shortcomings.
Performing in an Interview
Media and Presentation coach Michael Dodd explains how business leaders can make sure they perform to their best at such times.
How do you read your customer?
If you go into a meeting absolutely cold, you’ve never met the potential customer before and you haven’t researched them, how do you know how to approach them?
What’s your story?
When you see most people’s marketing message – it’s very functional. These are our features and our benefits, and this is what we do. In this lesson – entrepreneur, speaker and author, Warren Cass – explains there are very few people who take storytelling and apply it correctly, to business.
How can I best use digital marketing?
Surely, no one is going to buy your solution via facebook or after searching for you on Linkedin, so how important is digital marketing within the marketing mix? In this lesson; Simon Hall discusses why it’s absolutely essential for any B2B marketer to embrace digital.
Making it easy to buy
It’s amazing how many companies are really quite difficult to buy from. You’d think they didn’t want to sell anything. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains the importance of evidence and testimony.
Customer loyalty
Do loyalty schemes really work? In this lesson, customer service and experience strategist, Adrian Swinscoe, challenges just how successful loyalty cards are in retaining and growing customers
What is the Umpire’s exercise?
Is it possible to resolve an on-going disagreement between two parties who are sure that right is on their side? In this lesson, David Hyner explains how both parties can be brought together to see it from the other person’s perspective and the umpire’s perspective.
What does it mean to ‘Walk the Horse?’
As a marketer, you’ve got to drive change in your company. You cannot drive change by email. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders use their time effectively to drive change.