How do you respond when you are facing a really difficult situation by an interviewer or journalist? Presentation coach Michael Dodds, advises clients to respond by appealing to the heart first and then go to the logical answer. In this lesson, Michael explains why that matters.
What is PRISM model of human behaviour?
When you meet buyers or are selecting recruits, you need to understand what they’re going to feel more comfortable doing and less comfortable doing.
In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains how Prism Brain Mapping allows people who use it to get a real insight into the personality of others.
What’s your communication style?
When it comes to influence, it’s about affecting an outcome, about moving an issue forwards without having to force it.
In this lesson – entrepreneur, speaker and author, Warren Cass – explains that how we deliver a message is vitally important. Of course, it’s important what we say too, but how we deliver it is massively important.
Why is marketing products ineffective?
The current perception in marketing circles is that ‘marketing products’ today is not as effective as in previous years. In this lesson; Simon Hall, discusses the reasons for the move away from ‘marketing products’ to ‘marketing solutions’.
The leaking bucket
None of us like to lose hard won customers and see our greatest efforts just fritter away. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, discusses approaches to retaining customers.
Enabling customers to help each other
When you are in the market to make a purchase, who are you inclined to believe the most – fellow shoppers or the seller’s hype? Adrian Swinscoe explains how some suppliers are turning their customers into advocates – with phenomenal results.
The heart or the head
Napoleon said, “A leader is a dealer in hope,” and as a marketer you’ve got to give hope. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it’s very important that every marketer has a story that they tell internally and that’s consistent.
Standards
How do you get an organization to achieve a standard whereby OK is not OK and it’s not just something they say? In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations discusses how these kind of organizations really live their beliefs.
Gravitating towards the positive
If you are asked ‘Are our jobs safe’ how do you respond, especially when you know that they aren’t? Michael Dodd, explains how important it is to consider the effect of what you have to say on an audience.
What is adaptive selling?
People find that the ‘one size fits all sales approach’, whereby the salesperson asks you some fairly canned questions, then enters into a pre-planned and scripted presentation, doesn’t really work in today’s business environment.
