Surely, no one is going to buy your solution via facebook or after searching for you on Linkedin, so how important is digital marketing within the marketing mix? In this lesson; Simon Hall discusses why it’s absolutely essential for any B2B marketer to embrace digital.
Making it easy to buy
It’s amazing how many companies are really quite difficult to buy from. You’d think they didn’t want to sell anything. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains the importance of evidence and testimony.
Customer loyalty
Do loyalty schemes really work? In this lesson, customer service and experience strategist, Adrian Swinscoe, challenges just how successful loyalty cards are in retaining and growing customers
What is the Umpire’s exercise?
Is it possible to resolve an on-going disagreement between two parties who are sure that right is on their side? In this lesson, David Hyner explains how both parties can be brought together to see it from the other person’s perspective and the umpire’s perspective.
What does it mean to ‘Walk the Horse?’
As a marketer, you’ve got to drive change in your company. You cannot drive change by email. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders use their time effectively to drive change.
What are the keys to business financial management?
What are the core KPIs that the business leader should be thinking about?
In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – explains that cash flow, not profit, is the Key Performance Indicator.
The performance gap
How do you create a culture whereby everybody needs to ‘up their game’ all the time? In this lesson, Brian MacNeice, discusses the gap between the best and worst performers.
Appealing to the heart
How do you respond when you are facing a really difficult situation by an interviewer or journalist? Presentation coach Michael Dodds, advises clients to respond by appealing to the heart first and then go to the logical answer. In this lesson, Michael explains why that matters.
What is PRISM model of human behaviour?
When you meet buyers or are selecting recruits, you need to understand what they’re going to feel more comfortable doing and less comfortable doing.
In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains how Prism Brain Mapping allows people who use it to get a real insight into the personality of others.
What’s your communication style?
When it comes to influence, it’s about affecting an outcome, about moving an issue forwards without having to force it.
In this lesson – entrepreneur, speaker and author, Warren Cass – explains that how we deliver a message is vitally important. Of course, it’s important what we say too, but how we deliver it is massively important.
