Are you in control of the things that are being said about you – online? In this lesson – entrepreneur, speaker and author, Warren Cass – explains that we now live in an age where you can spend 20 years working really hard, with all the integrity in the world, and then you can blow it in an instant – online – and suddenly that’s a career or business potentially ruined.
How do I market to the C-suite?
It’s not easy marketing to the C suite. In this lesson; Simon Hall, discusses some of the key aspects when marketing effectively to the C suite
The unknown influencers
How many people are really involved in making the buying decision? Clearly you’re not always selling one on one. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, addresses those third parties that you never see, but have a phenomenal influence on whether or not you make that sale.
Why is personal goal-setting so important in business?
If you are selling, setting professional goals makes sense, but setting personal goals? Nicola explains how personal goals are integral with people’s day to day motivations.
Are you a Cow or a Rhino?
In this lesson, David Hyner explains the difference between cows and rhinos, as defined by the American author and psychiatrist, Scott Alexander.
Working with the best people
How do you go about making sure you are working with only the best people? In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why working with the best is so crucial and how to go about finding them.
How important is flexibility in a growing business?
In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – warns of the challenges facing entrepreneurs who are guilty of ‘pushing water uphill’.
Planning for an interview
Whether you are facing tough questioning on a tv programme , for a job interview or in the boardroom, how do you prepare for the questions you don’t want to be asked? In this lesson, Speaker, Media and Presentation coach Michael Dodd, explains how saying AMEN really helps!
How Neuroscience can Power Your Sales Success
A common problem is that businesses will have a sales process which almost seems to exist in isolation of what the customer is doing.
What is credibility by association?
In this lesson – entrepreneur, speaker and author, Warren Cass – explains that ‘credibility by association’ is the simple concept, whereby we’re known by the company we keep, and illustrates it with a stunning example.
