In his book, ‘On-Purpose’ business consultant and author Shaun Smith, sets out a ‘seven step process’ that a business need to go through in order to achieve an ‘on-purpose brand’. In this lesson, he explains the seven steps.
The next 12 months
Do you know what you are going to do over the next 12 months that will make you move forward and progress? In this lesson, Team builder and author, Pete Wilkinson, sets out where you should start.
Value and Price
How do you deal with price objections? In this lesson, author and sales expert, Phil M Jones explains that value is only a perception away.
