You may be resilient as a person, but is your organisation resilient? In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations, defines what it is to be a resilient organisation.
Building a performance culture
Research had shown that neither bosses of marketers nor teams of marketers say marketers are great performance managers. Most of them say, “You know, we get away with stuff” In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why both failure and success needs to be recognised.